Is Technology the Best Medicine for Healthcare?

BusinessCloud joined forces with accountant Cowgills and several HealthTech firms to discuss how technology can transform healthcare.

Originally featured on BusinessCloud

The healthcare sector is at a crossroads but what direction should it take next?

BusinessCloud teamed up with leading accountancy firm Cowgills and several exciting HealthTech firms to discuss what needs to happen next to move the dial in healthcare.

1. James Kennedy, partner, Cowgills

James Kennedy is a partner at Cowgills and said raising initial investment can be the biggest obstacle. He said: “One of the challenges for young, aspiring healthcare companies is raising funding to reach a certain scale. Once they’ve hit the milestones for private equity, the sky’s the limit. Getting to that point is the challenge. When they come to raise investment for the first time they might not have the network of who to approach and how to package the products. My role is to be the bridge between packaging up the company in such a way that it will be attractive to potential investors and really seeing the opportunity.”

2. Emma-Louise Fusari, founder, of In-House Health

Emma-Louise Fusari is a nurse who launched In-House Health to tackle stress and burnout in the tech sector via a data-first approach. She said: “I think policymakers and decision-makers are behind the curve when it comes to digital health solutions. I think there needs to be more focus on innovation rather than duplication.” Fusari said more women needed to be encouraged into the sector. “HealthTech startups are three times more likely to be founded by men, despite the fact we have a 50/50 split in the population,” she explained. “We all want to have a greater impact on people’s health outcomes so there need to be more women encouraged into the sector through investment, through academic programmes and by getting more girls and women into STEM fields in the first place.”

You can read the other healthtech founder’s opinions here.